Fake Views
It’s November 2019 and there’s another election coming up. But besides all the UK’s glaring problems with Brexit, there’s other problems that are being ignored – racism, sexism and the environment. Problems that are being reflected in UK politics. Despite this, young people aren’t registering to vote, so Saatchi & Saatchi created a film featuring Natalie Emmanuel and Will Poulter to show them that if they don’t vote, someone else will speak for them. The campaign persuaded Labour to adopt OBV’s Race Equality Manifesto pledge as well getting over 50k young people to vote.
- DigitalUse of Talent & Influencers
Country
- United Kingdom
Client
- Operation Black Vote
Production Company
- Hungry Man London
Chief Creative Officer
- Guillermo Vega
Executive Creative Director
- Dan Treichel
Art Director
- Kate Murphy
Copywriter
- Marcus Petterson
Agency Film Producer
- Ally Dean
Agency Producer
- Rebecca Williams
Production Assistant
- Lauren Harvey
Business Leader
- Adrian Ash
Chairman
- Richard Huntington
Designer
- Kerry Roper
Director
- David Allain
- Sir Simon Woolley
Producer
- Polly Leach
Post Production
- The Mill
- Tenthree
Sound Design
- 750MPH
Casting Agency
- ITB Worldwide
Deputy Director
- Ashok Viswanathan
Advertising Agency
- Saatchi & Saatchi London
It’s November 2019 and there’s another election coming up. But besides all the UK’s glaring problems with Brexit, there’s other problems that are being ignored – racism, sexism and the environment. Problems that are being reflected in UK politics. Despite this, young people aren’t registering to vote, so Saatchi & Saatchi created a film featuring Natalie Emmanuel and Will Poulter to show them that if they don’t vote, someone else will speak for them. The campaign persuaded Labour to adopt OBV’s Race Equality Manifesto pledge as well getting over 50k young people to vote.