The Voice Petition
Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever. Introducing The Voice Petition. The world's first petition you can sign simply with your voice. To launch, R/GA London used deepfake tech for good, to get David Beckham speaking nine languages – using the voices of real malaria survivors. People all over the world spoke up to sign the petition, then Malaria Must Die took the voices to world leaders resulting in record-breaking global funding: $14.01 billion.
- DigitalCreative Use of Technology
Country
- United Kingdom
Client
- Malaria Must Die
Creative Director
- Nick Moss
- Dan Northcote-Smith
Group Creative Director
- Mark Fairbanks
Executive Creative Director Experience Design
- Ilia Uvarov
Producer
- Aisling Cronin
Creative
- Rita Riera
- Max Wilke
Associate Experience Designer
- Andrew Carmichael
Senior Visual Designer
- Wagner Velso
Business Affairs
- Matthew Burt
Head of Content Studio
- David Welch
Production
- Nina Lewis
- Sam Clohesy
- Ben Brown
Head of Campaigns
- Nick Paget
Editor
- Jack Padgham
- Michael Junior Onafo
Technical Director
- Danny Lee
- Kaustav Bhattacharya
Advertising Agency
- R/GA London
Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever. Introducing The Voice Petition. The world's first petition you can sign simply with your voice. To launch, R/GA London used deepfake tech for good, to get David Beckham speaking nine languages – using the voices of real malaria survivors. People all over the world spoke up to sign the petition, then Malaria Must Die took the voices to world leaders resulting in record-breaking global funding: $14.01 billion.