The E.V.A. Initiative
Women are more likely to be injured in a car crash. The reason? Most cars are tested on male crash test dummies. But since Volvo has gathered data since the 1970s – regardless of gender or size – its cars protect all people equally. So, Forsman & Bodenfors thought: what if we could share this data to make all cars safer for women? And that’s exactly what it did, by making all of Volvo’s research available for everyone to download in a digital library. But Forsman & Bodenfors also had to make it relatable. So, it humanised the data by creating EVA and spreading the message in a global integrated campaign.
- IntegratedIntegrated/Large Business (over 500 employees)
- DigitalCreative Use of Data
- DirectDirect Innovation
- PRMulti-Market Campaign
- PRIntegrated Campaign
- DigitalIntegrated Digital Campaigns
- IntegratedEarned Media/Large Business (over 500 employees)
Country
- Sweden
Client
- Volvo
Production Company
- New Land
- Forsman & Bodenfors
Art Director
- Leo Dal
- Sophia Lindholm
- Adam Ulvegärde
- Karl Risenfors
Copywriter
- Jacob Nelsson
- Hampus Elfstrand
Account Supervisor
- Magnus Wretblad
Account Executive
- Katarina Klofsten
- Ewa Edlund
Agency Film Producer
- Lena Sellman
PR Strategist
- Maja Bredberg
- Bjarne Darwall
Planner
- Trine Keller-Andreasen
- Daniel Sjöstrand
Web Strategist
- Peter Gaudiano
Web Design
- F&B Inhouse
Designer
- Martin Joelsson
- Ingrid Arnsand Jonsson
Media Agency
- Mindshare
Director
- Laerke Herthoni
Producer
- Joel Rostmark
Director of Photography
- Rasmus Videbaek
Choreography and dancer
- Amy Gardner
Editor
- Johan Söderberg
Executive Producer
- Erik Torell
Sound Design
- Factory Studios
Music
- Without You (feat Kerry Leatham)
Client Supervisor
- Louise Ahlström
Advertising Agency
- Forsman & Bodenfors
Design Agency
- Forsman & Bodenfors
Women are more likely to be injured in a car crash. The reason? Most cars are tested on male crash test dummies. But since Volvo has gathered data since the 1970s – regardless of gender or size – its cars protect all people equally. So, Forsman & Bodenfors thought: what if we could share this data to make all cars safer for women? And that’s exactly what it did, by making all of Volvo’s research available for everyone to download in a digital library. But Forsman & Bodenfors also had to make it relatable. So, it humanised the data by creating EVA and spreading the message in a global integrated campaign.