Acting Identitiy
Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
- TypographyPrinted Materials
- Graphic DesignIntegrated Graphics
- BrandingNew Branding Schemes
- BrandingLogos
Country
- Turkey
Client
- Theatre Hours
Account Director
- Birgül Çavuşoğlu
Art Director
- Önder Sakıp Dündar
Copywriter
- Vehbi Bozdağ
- Ufuk Işık
Creative Director
- Arkın Kahyaoğlu
Chief Creative Director
- İlkay Gürpınar
Deputy Director of Brand Marketing
- Ela Bilgisel
Production Lead
- Evrim Saraçoğlu
Production Director
- Dilan Davutoğlu
3D Motion Graphics Designer
- Hakan Kurucu
Advertising Agency
- TBWA\Istanbul
Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
