Bootiques
Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques.
- BrandingCampaign Branding & Identity
Country
- United Kingdom
Client
- Boots
Production Company
- Academy
Chief Creative Officer
- Andre Laurentino
Executive Creative Director
- Sam Cartmell
- Dan Fisher
Chief Executive Creative Director
- Jules Chalkley
Creative Director
- Jude Whyte
- Vaughan Townsend
Creative
- Tom Madden
- Morgan Hinds–Shorland
Junior Creative
- Naomi Nicholl
Junior Creative Director
- Lily James
WPP Client Lead
- Fiona Gordon
Managing Partner
- Ben Skelsey
Managing Partner PR
- Bronwyn Fieldgate
Business Director
- Kate Woodruff
Associate Director PR
- Danni Daly
Account Director
- Amy Love
Loyalty Account Director
- Susan Kalamchi
Social Director
- Tommy Wigley
Account Executive
- Piers Brown
Head of Planning
- Nicole Frost
Planner
- Emma Banks
Group Programme Director
- Louise Hawthornthwaite
Design Director
- Sian Hughes
Event Producer
- Victoria Baldacchino
Executive Creative Director Experiential
- Elspeth Lynn
Creative Director Experiential
- Richard Hartle
Designer
- Will Herd
Experiential Design Lead
- Chris Loydall
Copywriter
- Louise Signard
- Julia Reboucas
Senior Editor
- Mike Friddle
Experiential Producer
- Claire Kirby
- Jermaine Parkin
Head of Retail
- Tom Moore
Group Account Director
- Rashmi Parab
Senior Account Manager
- Alexandra Tendler
Project Manager
- Rosie Crocker
Director
- Si Ad NO SURNAME PLEASE
Digital Creative Director
- Richard Firth
Advertising Agency
- Ogilvy UK
Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques.
