Apple – Wonderful Tools
Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things.” This value is at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.
- Graphic DesignMoving Image
- BrandingBrand Expression in Moving Image
Country
- United States
Production Company
- Buck
Client
- Apple
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Global Chief Creative Officer
- Brent Anderson
Group Creative Director
- Greg Greenberg
Creative Director
- Paul Wysocan
- Robbin Ingvarsson
Art Director
- Kim Nguyen
Executive Director of Content Production
- Brian O'Rourke
Executive Producer
- Randall Pomeroy
Global Music Director
- Peymon Maskan
Director of Music
- Josh Marcy
Steve Jobs once said, “Give people wonderful tools, and they’ll do wonderful things.” This value is at the core of everything Apple does. Whether it’s a hardware product, a software experience or a service, flawless design has, is, and always will be part of the DNA of the company. Wonderful Tools is a delightful visual journey that celebrates this design principle, through the shapes of Apple’s most iconic products, software experiences and services.