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D&AD Annual 2020

Sculpt
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  • BrandingBrand Refresh

Country

  • United Kingdom

Client

  • Sculpt

Creative Director

  • Paul Felton
  • Alex Woolley

Design

  • Common Curiosity

Design Agency

  • Common Curiosity

Sculpt is an interior architectural studio and workshop helping reshape, redesign and refine spaces. The rebrand needed to give it a stronger presence across all touchpoints, echoing its key principles. Born from architectural plans, the foundation of the brand identity is the responsive S framework that scales and adapts to any canvas, reflecting the fundamental principles of Sculpt. It can be used to house, section and anchor content, or used to fit around content, but always giving the Sculpt brand a constant, adaptable presence.