Desigual Logo Swap
Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
- BrandingBrand Refresh
Country
- Netherlands
Production Company
- Sauvage Barcelona
Client
- Desigual
Chief Executive Officer
- Alex Bennett-Grant
Executive Creative Director
- Rick Chant
- Barney Hobson
Creative
- Tom Bird
Lead Designer
- Seth Josephs
Designer
- Fleur Ellis
Director of Strategy
- Mark Lester
Senior Strategist
- Danny Marsh
Managing Director
- Patrick Garvey
Business Director
- Agathe Derrstroff
Production Director
- Kim Buttery
Business Affairs Director
- Barrie Williams
Director
- Lisa Boostani
Director of Photography
- Carlos Feher
First Assistant Director
- Julieta Alcaide
Producer
- Lor Solano
- Ekaterina Golovkina
Line Producer
- Eva Laffitte
Chief Marketing Officer
- Guillem Gallego
Head of Studio
- Llibert Figueras
Partnerships Director
- Jaime Durán
Brand Director
- Román Lata
Brand Manager
- Piedad Morillas
Advertising Agency
- We Are Pi
Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
