POSITANO (YES)
Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself.
- BrandingNew Branding Schemes
Country
- Sweden
Client
- Positano
Designer
- Kelly Lansman
- Peter Herrmann
Account & Business Director
- Peter Carstens
Production Manager
- Olivia Sunesson
Photographer
- Pelle Bergström
- Fredrik Skogkvist
Developer
- Micke Ring
Furniture Design
- Monica Förster Design Studio
Interior Architect and Furniture Design
- Sara Helder
Design Agency
- Open Studio Stockholm
Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself.
