Imperfect – A Sweets Shop Tackling Social Issues Related to Food and Farming
A branding project for a sweet shop that encourages people to participate and do well by doing good, while also delivering great taste. The brand’s mission is to solve the social issues that arise from the field of food and agriculture worldwide. The packaging delivers the concept through a simple layout of typography, increasing the opportunity for people to learn about the brand outside the store as well.
- BrandingNew Branding Schemes
Country
- Japan
Client
- Imperfect
Art Director
- Shogo Kishino
Designer
- Shogo Kishino
- Karin Hongo
Architect
- Masaaki Kato
Communication Designer
- Naka Kato
Illustrator
- Asami Hattori
Design Agency
- 6D-K
Copywriter
- Ryusuke Kurokawa
Photographer
- Shingo Fujimoto
- Kenta Hasegawa
A branding project for a sweet shop that encourages people to participate and do well by doing good, while also delivering great taste. The brand’s mission is to solve the social issues that arise from the field of food and agriculture worldwide. The packaging delivers the concept through a simple layout of typography, increasing the opportunity for people to learn about the brand outside the store as well.
