Napkinized
Winning back a young audience and giving a brand a modern twist isn’t achieved through a beautiful manifesto film. The approach needed to be more impactful. So KFC took its iconic slogan, Finger lickin’ good, and brought it to life in a way never seen before. It turned its stores into a finger lickin’ good celebration by transforming in-store touchpoints into napkins, proving that all you need to fully enjoy chicken is your fingers and a craving for food.
- BrandingBrand Expression in Print
Country
- United Arab Emirates
Production Company
- BKP
- Visual Works
Client
- KFC
Chief Creative Officer
- Walid Kanaan
Executive Creative Director
- Bruno Bomediano
- Manuel Borde
Associate Creative Director
- Alex Pineda
Senior Art Director
- Sarah Guessoum
Art Director
- Osama Siddiq
Motion Graphics Designer
- Camilo Rojas
- Lucas Pimenta
- Zeina Abuzaid
Head of Production
- Rouba Asmar
Producer
- Rashed Daouk
- Farah El Sayegh
- Nelly Chehwane
Head of Strategy
- Remie Abdo
Senior Strategic Planner
- Maxime Menant
General Manager
- Joe Lahham
Account Director
- John Abiad
Account Manager
- Ashleigh Morgan
Communications Director
- Romy Abdelnour
Product Development
- Visual Works BTL
Production
- BKP
Content Producer
- Santiago Ramirez Montes
Director of Production
- Rawhi Lotfi
Advertising Agency
- TBWA\RAAD
Design Agency
- TBWA\RAAD
Winning back a young audience and giving a brand a modern twist isn’t achieved through a beautiful manifesto film. The approach needed to be more impactful. So KFC took its iconic slogan, Finger lickin’ good, and brought it to life in a way never seen before. It turned its stores into a finger lickin’ good celebration by transforming in-store touchpoints into napkins, proving that all you need to fully enjoy chicken is your fingers and a craving for food.
