Brand Norway
The Norwegian Prime Minister set a mission to increase Norwegian exports – transitioning from an oil- and gas-based economy while accelerating the green shift. The project began with developing a digital platform to display sustainable innovations for increased export. Building on the theme of Pioneering Sustainability, a strategic foundation was created for a relevant and future-oriented solution to increase Norway’s global presence. To strengthen Norway’s position as a clear and effective nation brand, a dynamic concept including a new visual identity was developed.
- BrandingNew Branding Schemes
Country
- Norway
Client
- Innovation
Illustration
- Petter Tangen
Branding Agency
- Scandinavian Design Group
Designer
- Madeleine Thompson
- Nicklas Haslestad
Type Designer
- Robin Mientjes
Motion Designer
- Bendik Ramm
Client Manager
- Camilla Simonsen Halvorsen
- Marie Slettvold
Client Director
- Liv Marit Næss
Strategic Director
- John Fielding
Digital Designer
- Sindre Setran
Managing Director
- Anne Marie Brady
Design Lead
- Ida Louise Andersen
Design Agency
- Scandinavian Design Group
The Norwegian Prime Minister set a mission to increase Norwegian exports – transitioning from an oil- and gas-based economy while accelerating the green shift. The project began with developing a digital platform to display sustainable innovations for increased export. Building on the theme of Pioneering Sustainability, a strategic foundation was created for a relevant and future-oriented solution to increase Norway’s global presence. To strengthen Norway’s position as a clear and effective nation brand, a dynamic concept including a new visual identity was developed.
