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D&AD Annual 2020

Mega Ice Cream
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  • BrandingLogos

Country

  • Egypt

Client

  • Froneri

Management Director

  • Dina Aly

Brand Director

  • Mariam Hamdy

Strategic Director

  • Mohamed Abbas

Creative Director

  • Islam Hassan
  • Magd El Sherif

Brand Manager

  • Mariam Safwat
  • Malak Abdelnabi
  • Karima Aly

Senior Art Director

  • Mahmoud Dallash

Senior Graphic Designer

  • Nour El Mokadem

3D Lead Artist

  • Amr Fekry

3D Artist

  • Mostafa Abo El Anwar

Motion Graphics Designer

  • Hossam Mostafa

Design Agency

  • Matter Branding

Over the years, Mega had become Nestle’s leading ice cream brand – communicating a message of indulgence, and creating craft, sophistication and composition in an ice cream stick. The brand needed a revamp, a new identity,that would reflect its product’s quality and help it confidently own its place.