Commitment to Harmony
This film reveals the approach Janssen takes when making new medicines. The animation starts with hypnotic and seemingly abstract shots of objects moving within a beautifully synchronised machine. Guided by gold metals and premium textures, they defy logic and physics by working in complete harmony. The film reveals that the abstract scenes are in fact the inner ‘machinery’ of the human body, showing how Janssen’s skills and abilities allow them to flawlessly manufacture the seemingly impossible and help bring harmony back to patients' lives.
- BrandingBrand Expression in Moving Image
Country
- United Kingdom
Production Company
- Stink Studios
Client
- Janssen
Creative Agency
- Publicis LifeBrands
Executive Creative Director
- Cameron Temple
- Shaheed Peera
Associate Creative Director
- Yvonne McAvoy
Senior Creative
- Tom Wordley
Senior Creative Art
- Paul Samuels
Associate Director
- Natalie Iddles
- Camilla Ross
Account Director
- Abha Trivedi
Account Manager
- Lucy Norton
- Kirsty Evans
Chief Strategy Officer
- Sian Dodwell
Senior Producer
- Tim Last
Design Director
- Tim Gardiner
Motion Designer
- Godart Raets
- Robin Barnes
Junior Motion Designer
- Ingrid Tsy
Designer
- Kiko Seiz
3D Animation
- Stink Studios
Sound Design
- Studio Uno Mas
- Russ Chimes
Advertising Agency
- Publicis LifeBrands
This film reveals the approach Janssen takes when making new medicines. The animation starts with hypnotic and seemingly abstract shots of objects moving within a beautifully synchronised machine. Guided by gold metals and premium textures, they defy logic and physics by working in complete harmony. The film reveals that the abstract scenes are in fact the inner ‘machinery’ of the human body, showing how Janssen’s skills and abilities allow them to flawlessly manufacture the seemingly impossible and help bring harmony back to patients' lives.