Nanyang Porcelain
Nanyang Porcelain is a new porcelain label by Supermama. By interpreting the label as a distinctively Southeast Asian cultural and geographical identity, Roots built its narrative association by expressing the Chinese character logograms (Nanyang) in the classical forms of a porcelain bowl and a vase as the logo.
- BrandingLogos
Country
- Singapore
Client
- Supermama
Creative Director
- Jonathan Yuen
Designer
- Jonathan Yuen
Branding Agency
- Roots
Design Agency
- Roots
Nanyang Porcelain is a new porcelain label by Supermama. By interpreting the label as a distinctively Southeast Asian cultural and geographical identity, Roots built its narrative association by expressing the Chinese character logograms (Nanyang) in the classical forms of a porcelain bowl and a vase as the logo.
