Pay It Forward
The Big Issue is a UK magazine sold by those facing homelessness as an alternative to begging. Pay It Forward has transformed the way the Big Issue is sold. By introducing mobile payments, FCB Inferno created the world’s first resellable magazine. By scanning a QR code, each buyer can sell it on, and on. All subsequent profits go back to the original vendor. To solve one of the biggest problems facing vendors - access to a bank account - FCB Inferno partnered with Monzo, who allowed the vendors to use the Monzo corporate address as their own, getting a foot in the door to financial stability.
- DigitalCreative e-Commerce
Country
- United Kingdom
Production Company
- Archer's Mark
Client
- The Big Issue
Chief Creative Officer
- Owen Lee
Worldwide Creative Partner
- Fred Levron
Creative Director
- Ben Edwards
- Guy Hobbs
- Martin McAllister
Senior Art Director
- Jessica Giles
Senior Copywriter
- Austin Hamilton
Creative Producer
- Bridie Scriven
Communications Director
- CC Clark
Senior Strategist
- Lucie Newlan
- Laura Pirkis
Design Lead
- Becci Salmon
Senior Artworker
- Matt Johnson
Senior Account Director
- Isabelle Soskice
Account Director
- Gemma Corridan
Director of Production
- Nikki Chapman
TV Producer
- Hanna Davis
Photographer
- Jack Margerison
Online Bank
- Monzo
Advertising Agency
- FCB Inferno
The Big Issue is a UK magazine sold by those facing homelessness as an alternative to begging. Pay It Forward has transformed the way the Big Issue is sold. By introducing mobile payments, FCB Inferno created the world’s first resellable magazine. By scanning a QR code, each buyer can sell it on, and on. All subsequent profits go back to the original vendor. To solve one of the biggest problems facing vendors - access to a bank account - FCB Inferno partnered with Monzo, who allowed the vendors to use the Monzo corporate address as their own, getting a foot in the door to financial stability.