#TakeMEMEhome
Shelter dogs have bad publicity in Russia. BBDO Russia wanted to make them more relatable and prove that anyone can find their doggy soulmate in a shelter. Based on dogs’ personalities they created ‘it’s me when’ memes for every dog and shared them in thematic communities in social networks. For example, posting memes with active dogs in communities for running enthusiasts. When someone shared or commented on a meme, the shelter dog replied and suggested meeting and making each other’s lives better.
- DigitalCreative Use of Social Media
Country
- Russian Federation
Client
- Mars
Executive Creative Director
- Alexey Fedorov
Creative Group Head
- Sofya Tsytkina
- Natasha Teddy
Copywriter
- Alexander Sinyuk
- Denis Bykov
Junior Copywriter
- Anton Beketov
Managing Director
- Natalia Tsyganova
Business Director
- Anastasiya Dubrovskaya
Group Account Director
- Katrin Auashria
Senior Account Manager
- Asya Shapievskaya
Senior Strategic Planner
- Anna Khitko
Strategic Planner
- Vera Zgurskaya
Digital Strategy Director
- Polina Ptacek
Digital Strategic Planner
- Olga Zhosanu
Digital Marketing Analyst
- Evgeniya Lukonina
Junior Analyst
- Oleg Shcherbakov
Digital Art Director
- Andrey Krusanov
Web Designer
- Yulia Belyakova
Senior Producer
- Valery Gorokhov
Junior Producer
- Dmitry Balandin
Senior Digital Producer
- Yuriy Marin
Photographer
- Julia Saponova
Marketing Director
- Olga Kostrova
Senior Brand Manager
- Nailya Alieva
Brand Manager
- Anastasiya Savkina
Digital Media Head
- Natalia Mikhaylova
Digital Specialist
- Anastasia Barabanova
Special Projects Group Head
- Daniya Valitova
Senior Media Specialist
- Nadezhda Zagrebina
Special Project Manager
- Pavel Kuzin
Advertising Agency
- BBDO Moscow
Shelter dogs have bad publicity in Russia. BBDO Russia wanted to make them more relatable and prove that anyone can find their doggy soulmate in a shelter. Based on dogs’ personalities they created ‘it’s me when’ memes for every dog and shared them in thematic communities in social networks. For example, posting memes with active dogs in communities for running enthusiasts. When someone shared or commented on a meme, the shelter dog replied and suggested meeting and making each other’s lives better.