Side:Biz
Diesel has always challenged conformity. And in 2019, influencers were conformity. With its audience spending three hours each day on social media, everybody wanted to be an influencer. That's why, for the launch of the new Denim collection, Diesel gave followers the spotlight, proving that you can live an effortless life and still be rewarded. SIDE:BIZ is an innovative approach to e-commerce that allows any Diesel follower to open their very own Diesel digital shop and get rewards for how much their SIDE:BIZ sells. The brand dropped the news with the help of five self-ironic influencers on their own channel
- DirectDirect Acquisition & Retention
- DigitalUse of Micro-Talent/Influencers
- DigitalCreative e-Commerce
Country
- Italy
Client
- Diesel
Global Chief Creative Officer
- Bruno Bertelli
Chief Creative Officer
- Cristiana Boccassini
Creative Director
- Thiago Cruz
- Mihnea Gheorghiu
Creative Supervisor
- Costanza Rossi
Digital Creative Director
- Sandra Bold
- Marco Vigano
Associate Creative Director
- Vinicius Dalvi
- Eddy Guimaraes
Copywriter
- James Andrews
- Francesca Ferracini
Art Director
- Lionel Soria
- Alice Teruzzi
- Cecilia Moro
Junior Art Director
- Alex Eftimie
Junior Copywriter
- Anton Kuerschner
Client Service Director
- Eleni Charakleia
Account Director
- Filippo D'Andrea
- Ilaria Castiglioni
Strategic Planner
- Monica Radulescu
Head of Social
- Stefano Perazzo
Social Media Manager
- Doina Tatu
Executive Producer
- Sabine Farah
- Khaled Zaki
- Francesca Zazzera
Producer
- Chantal El Haber
- Karim Osman
- Tania Dal Pra
Art Buyer
- Caterina Collesano
Director
- Ali Ali
Director of Photography
- Pierre Mouarkech
Content Director
- Ahmed Tahoun
Editor
- Neda Ahmed
- Tommaso Bianchi
Colorist
- Richard Fearon
Colour Executive Producer
- Leinanna Campbell
Music
- Sizzer
Advertising Agency
- Publicis Italy
Diesel has always challenged conformity. And in 2019, influencers were conformity. With its audience spending three hours each day on social media, everybody wanted to be an influencer. That's why, for the launch of the new Denim collection, Diesel gave followers the spotlight, proving that you can live an effortless life and still be rewarded. SIDE:BIZ is an innovative approach to e-commerce that allows any Diesel follower to open their very own Diesel digital shop and get rewards for how much their SIDE:BIZ sells. The brand dropped the news with the help of five self-ironic influencers on their own channel