Good Morning World
Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.
- DigitalUse of Micro-Talent/Influencers
Country
- New Zealand
Client
- Tourism New Zealand
Production Company
- Nimble
- Sweetshop Auckland
Head of Strategy
- Rory Gallery
Account Director
- Bonnie Shum
- Rachael Williams
- Amelia Daly
- Tess Cranfield
Executive Creative Director
- Julian Schreiber
- Tony Bradbourne
- Tom Martin
Creative Director
- Jack Nunn
- Nils Eberhardt
Managing Director
- Cade Heyde
Chief Executive Officer
- Lindsey Evans
Strategy Director
- Celia Garforth
Account Manager
- Sinead Kelly
- Michelle Braslin
- Isabeau Brimeau
Producer
- Nick Lilley
Digital Producer
- Jesse McCallum
- Sharon Gray
Creative Director of Design
- Heath Lowe
Advertising Agency
- Special Group New Zealand / Special Group Australia
Design Agency
- Special Group Auckland
Managing Partner
- Michael Redwood
Head of Client Services
- Storm Day
Digital Director
- Stu Mallarkey
Social & Digital Marketing Manager
- Daisy Conroy-Botica
Group Business Director
- Pip Shepherd
- Sandra Daniel
Planner
- Callum Orr
Head of Film Production
- Katie Mortensen
Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.