Lessons in Herstory
Lessons in Herstory rewrites one of the most popular middle school US history textbooks without changing the textbook at all, using AR technology. Less than 11% of stories in US history textbooks are devoted to women, which means children aren’t seeing the full picture of what’s possible. Lessons in Herstory tackles the power imbalance between men and women in society by getting to the root of the problem: how we're conditioned as kids in school - which meant illuminating the stories of women in history that have been previously left out.
- ImpactDesign/Not for Profits
- ExperientialUse of Realities
- DigitalCohesive Use of Physical & Digital
- DigitalCreative Use of Technology
- MediaUse of Mobile
- IllustrationDigital
- ImpactInitiative/Not for Profits
Country
- United States
Client
- Daughters of the Evolution
Production Company
- Goodby Silverstein & Partners
Co-Chairman
- Jeff Goodby
- Rich Silverstein
Chief Creative Officer
- Margaret Johnson
Associate Creative Director
- Paul Nowikowski
- Ricardo Uribe
Art Director
- Eleanor Rask
Copywriter
- Trevor Joplin
Designer
- Maria Vaquero
Account Director
- Melissa Buck
Account Manager
- Lexie Hartnett
Group Communications Strategy Director
- Dong Kim
Strategy Director
- Hayley Pardoe
Brand Strategist
- Shaza Elsheshtawy
Director of Business Affairs
- Judy Ybarra
Business Affairs Manager
- Anna Diokno
Co-Director of Production
- Margaret Brett-Kearns
Director
- Reaa Puri
Content Creative
- Hanna Hegnell
- Mark Sandhoff
Senior Producer
- Cassie Edwards
Associate Producer
- Jackie Kelly
Line Producer
- Sarah Kallas
Production Coordinator
- Phoebe Buckley
Editor
- Graham Willcox
Assistant Editor
- Liz Norris
Sound Engineer Composer
- David Michel-Ruddy
Audio Engineer
- Jody Scott
Senior Animator
- Stephanie Sanchez-Corda
- Jason Jobe
Senior Post-Producer
- Jack Whalen
Director of Creative Technology
- Troy Lumpkin
Creative Technologist
- August Bjornberg
Executive Producer
- Tena Goy
Advertising Agency
- Goodby Silverstein & Partners
Lessons in Herstory rewrites one of the most popular middle school US history textbooks without changing the textbook at all, using AR technology. Less than 11% of stories in US history textbooks are devoted to women, which means children aren’t seeing the full picture of what’s possible. Lessons in Herstory tackles the power imbalance between men and women in society by getting to the root of the problem: how we're conditioned as kids in school - which meant illuminating the stories of women in history that have been previously left out.