The End of the Fucking World
The End of The F***ing World ended on a big cliffhanger. How do you promote S2 without spoilers? 4Creative turned to the fans to ask, “What do you think happens next?” From a long list of wonderful fan theories they picked the best, and animated them into show trailers. The fan theories were also published as a comic book and launched at Comic Con. The last few pages were left blank for the fans to fill out and share with their friends. The campaign put the fans at the heart of the campaign, making this the most effective Channel4 box set launch ever.
- DigitalIntegrated Digital Campaigns
Country
- United Kingdom
Client
- Channel 4
Production Company
- 4creative
Creative Director
- Jonas Roth
- Rasmus Smith Bech
Director
- Charles Barclay
- Alex Boutell
Executive Creative Director
- Alice Tonge
Head of Production
- Clare Brown
Senior Producer
- Fiona Wright
- Tabby Harris
Project Manager
- Olivia Emmerson
Head of Marketing
- James Walker
Deputy Marketing Director
- Laura Ward Smith
Head of Broadcast
- Chris Wood
Creative
- Shannon Cripps
- Bethany Wood
Designer
- Nathan Smith
- James Woods
Artworker
- Rob David
Account Director
- Sarah Davies
Executive Producer
- Lucy Bugiel
Executive Digital Producer
- Christos Savvides
Producer
- Shizuka Hata
- Charlie Bettice
- Madeline Smith
Marketing Manager
- Alan Moss
Marketing Executive
- Maya Padhya
Production Assistant
- Jasmine Stradline
Illustrator
- Ricardo Bessa
Animation
- Picnic
Advertising Agency
- 4creative
Design Agency
- 4creative
The End of The F***ing World ended on a big cliffhanger. How do you promote S2 without spoilers? 4Creative turned to the fans to ask, “What do you think happens next?” From a long list of wonderful fan theories they picked the best, and animated them into show trailers. The fan theories were also published as a comic book and launched at Comic Con. The last few pages were left blank for the fans to fill out and share with their friends. The campaign put the fans at the heart of the campaign, making this the most effective Channel4 box set launch ever.