-60% culture
After the Flemish government's decision to cut art and culture funding by 60%, open artist platform State of the Arts convinced the 500 most renowned Flemish artists to post a picture of their work, but with 60% covered in yellow – the official Flemish color – to show that 60% less funding means 60% less culture. After this collective protest, the Flemish people stood by its artists in protests and petitions and made a statement to their politicians.
- DigitalUse of Trends & Tactical Marketing
- DigitalUse of Talent & Influencers
Country
- Belgium
Production Company
- BBDO Belgium
Client
- State of The Arts
Creative Director
- Arnaud Pitz
- Sebastien De Valck
Creative
- Johan Van Oeckel
- Frederik Clarysse
Head of Production
- Patricia Vandekerckhove
Studio Head
- Tom Nackaerts
Final Artist
- Rob Goovaerts
Content Manager
- John Van de Pol
Advertising Agency
- BBDO Belgium
Design Agency
- BBDO Belgium
After the Flemish government's decision to cut art and culture funding by 60%, open artist platform State of the Arts convinced the 500 most renowned Flemish artists to post a picture of their work, but with 60% covered in yellow – the official Flemish color – to show that 60% less funding means 60% less culture. After this collective protest, the Flemish people stood by its artists in protests and petitions and made a statement to their politicians.