Pocket Franchise
Chinese youth do their meal decision-making on their phones, before they even go out. KFC had 0 social presence. The challenge was how to attract the youth to eat out at KFC. Idea: Own a KFC Pocket Franchise. Your social media is valuable real estate, build your KFC Store on it. When people Wechat on where to eat, they immediately see their friend's KFC store. And buy directly right on social. Then claim at any KFC branch. The friend’s virtual store earns real cash. It’s now a new KFC business model, with two million KFC Pocket Stores and 42m CNY new direct sales in 120 days.
- DigitalCreative e-Commerce
Country
- China
Client
- Yum
Production Company
- Accenture Interactive China
Digital Agency
- Accenture Interactive China
Creative Director
- Dean Yu
- Mark Shan
Art Director
- Orange Qu
- Murphy Huang
- Cecilia Choi
Copywriter
- Amore Shi
- Carol Ong
- Lyn Fan
Animator
- Caser Peng
Account Director
- Vera Wang
- Andrew Hu
Account & Business Director
- Jocelyn Ren
Account Manager
- Caesar Wang
Account Executive
- April ye
Advertising Agency
- Accenture Interactive China
Design Agency
- Accenture Interactive China
Chinese youth do their meal decision-making on their phones, before they even go out. KFC had 0 social presence. The challenge was how to attract the youth to eat out at KFC. Idea: Own a KFC Pocket Franchise. Your social media is valuable real estate, build your KFC Store on it. When people Wechat on where to eat, they immediately see their friend's KFC store. And buy directly right on social. Then claim at any KFC branch. The friend’s virtual store earns real cash. It’s now a new KFC business model, with two million KFC Pocket Stores and 42m CNY new direct sales in 120 days.