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D&AD Annual 2020

The Gun Violence History Book
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  • Book DesignLimited Edition & Fine Binding Books
  • BrandingBrand Expression in Print
  • Art DirectionArt Direction for Direct
  • DirectDirect Response/Ambient
  • Book DesignSpecialist Books

Country

  • United States

Client

  • Illinois Council Against Handgun Violence

Production Company

  • Lord & Thomas
  • The Mill Chicago

PR Agency

  • Current Global

Printer

  • Fuse/Buhl

Bindery

  • A&H Binder

Chief Creative Officer

  • Fred Levron
  • Liz Taylor

Executive Creative Director

  • Sam Luchini

Executive Producer

  • John Bleeden

Management Director

  • Zach Kieltyka

Account Supervisor

  • Lauren Cartier

Producer

  • Domenic Caruso

Executive Design Director

  • Kevin Grady

Design Director

  • Michele Morales

Designer

  • Jackson Bernard

Creative Director for Art

  • Bruno Mazzotti

Creative Director for Copy

  • Dean Paradise

Senior Copywriter

  • Ricardo Santos Salgado

Senior Art Director

  • Rodolfo Fernandes

Director of Print Production

  • Julie Regimand

Senior Producer

  • Marissa Mandarino

Production Artist

  • Ryan McDaniel
  • Daniel Abrigg

Traffic Manager

  • Kate Vilt

Production Designer

  • Charlotte Tredup

Proofreader

  • Pat Owens

Retoucher

  • Greg Olsen

Advertising Agency

  • FCB Chicago

Design Agency

  • FCB Design Group

For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.