Dracula Billboard
With so many incarnations of the horror icon already out there on film and TV, BBC Creative wanted UK audiences to engage with the Dracula legend in a really surprising way. So it created a special build poster using light and shadow to bring the out of home campaign to life, like the count himself, as night fell. It engaged viewers online with a 10-second time lapse of the transformation at sunset, which drove the online conversation pointing viewers towards the show.
- Art DirectionArt Direction for Outdoor Advertising
Country
- United Kingdom
Client
- BBC
Creative
- Reuben Dangoor
- Mathew Rees
- Dominic Lea
- James Fairfield
- Vikki Stephenson
Audio Producer
- Lewis Clark
Picture Editor
- Victoria Dalton
Producer
- Ivana Bohuslavova
- Sophie Knott
Project Manager
- Astrid Reiner
Planner
- Sam Pavey
Designer
- Geraint Williams
- Johnny Ace
- Amir Saidani
- Kieran Ahmed
Editor
- Chris Knox
- Thomas Ioannou
Marketing Manager
- Faye Jones
Marketing Executive
- Lucy Hodson
Media Planning Manager
- Marc Jones
Campaign Manager
- Gemma Threlfall
Social Media Executive
- Emily Mitchinson
Project Director
- Catherine Knight
Head of Creative Services
- Jay Young
Account Manager
- Helen Zamorski
Head of Production
- James Wood
Executive Creative Director
- Helen Rhodes
Head of Planning
- Mike Lean
Head of Creative
- Olly Harnett
Creative Director
- Ashley Temple
Advertising Agency
- Havas Media
Design Agency
- BBC Creative
With so many incarnations of the horror icon already out there on film and TV, BBC Creative wanted UK audiences to engage with the Dracula legend in a really surprising way. So it created a special build poster using light and shadow to bring the out of home campaign to life, like the count himself, as night fell. It engaged viewers online with a 10-second time lapse of the transformation at sunset, which drove the online conversation pointing viewers towards the show.
