Eyes Say More Than Words
Georgetown Optician is a purveyor of luxury eyewear with multiple retail locations in Washington, DC. The challenge was to create an integrated brand campaign to showcase its 2020 collection. The campaign includes in-store, online, in product and print, but the focal point is the film. Our world is louder than ever before, so Design Army imagined a place where eyes say more than words. They took visual cues from eccentric 1970s style, specifically high school yearbooks. Georgetown Optician has since been recognised as one of the most creative and innovative retail brands in global eyewear.
- Art DirectionArt Direction for Film Advertising
Country
- United States
Client
- Georgetown Optician
Director
- Dean Alexander
Chief Creative Director
- Pum Lefebure
Chief Executive Officer
- Jake Lefebure
Creative Director
- Sucha Becky
Senior Art Director
- Heloise Condroyer
Editor
- David Grossbach
Assistant Director
- Erin Winebrenner
Director of Photography
- Kyle Dietz
Producer
- Timmi Wolffe
Wardrobe Stylist
- Michele Onofrio
Wardrobe Assistant
- Darcy Stockton
Hair & Make-Up Designer
- Dale Johnson
Composer
- Scott Langley
Colour Grading
- Parker Jarvie
Creative Agency
- Design Army
Sound Design
- Simon Lister
- Squeak E Clean
Direction
- Dean Alexander Photography
Art Director
- Gaby Hernandez
Visual Effects
- STUDIO Local
Voice-Over Artist
- Lee Perry
Production Designer
- Mariela Hsu
- Jason Chae
- MJ Minutoli
- Rachel Newman
- Tiffany Palacios
- Matt Francisco
- Chazlyn O’Bannon
Design Agency
- Design Army
Georgetown Optician is a purveyor of luxury eyewear with multiple retail locations in Washington, DC. The challenge was to create an integrated brand campaign to showcase its 2020 collection. The campaign includes in-store, online, in product and print, but the focal point is the film. Our world is louder than ever before, so Design Army imagined a place where eyes say more than words. They took visual cues from eccentric 1970s style, specifically high school yearbooks. Georgetown Optician has since been recognised as one of the most creative and innovative retail brands in global eyewear.