Sound Images
In 2019, the Berlin Philharmonic – one of the world’s leading orchestras – was looking for an eye-catching visual concept for its new concert season. Scholz & Friends put the focus on what fascinates people the most about the orchestra: its unique sound. With a metal plate and the laws of physics, the musicians are able to portray their exceptional sound. Making visible what could so far only be heard, the Sound Images became a unique visual concept for the entire season’s communication, lending visual fascination to the orchestra’s acoustic perfection.
- Graphic DesignPosters
- IllustrationPosters
- Art DirectionArt Direction for Outdoor Advertising
Country
- Germany
Client
- Berlin Philharmonic
Production Company
- Effective
Chief Creative Officer
- Matthias Spaetgens
Executive Creative Director
- Robert Krause
- Oliver Handlos
Creative Director
- Philipp Weber
Art Director
- Sheryl Ann Hartmann
- Regine Heite
Copywriter
- Jakob Cantz
- Felix John
Account Manager
- Yvonne Haupt
Print Producer
- Benito Schumacher
Director of Photography
- Daniel Klessig
Photographer
- Heribert Schindler
Awards Manager
- Jana Paffenholz
Advertising Agency
- Scholz & Friends Berlin
In 2019, the Berlin Philharmonic – one of the world’s leading orchestras – was looking for an eye-catching visual concept for its new concert season. Scholz & Friends put the focus on what fascinates people the most about the orchestra: its unique sound. With a metal plate and the laws of physics, the musicians are able to portray their exceptional sound. Making visible what could so far only be heard, the Sound Images became a unique visual concept for the entire season’s communication, lending visual fascination to the orchestra’s acoustic perfection.