The Long Fight / Gender Gap
The New York Times has a history of providing unparalleled coverage on gender in sports. When 2019 saw female athletes fighting a public battle for equality, it used the US Open as a backdrop to demonstrate how its journalism has been there at every step. This film takes 50 years of archival headlines and shows how hard women had to fight to level the playing field. As the rally unfolds, each word brings viewers through the years. The sound design mimics the setbacks and breakthroughs, bringing you to the headlines of the present day. Online, readers got a deeper look into the featured article.
- Film AdvertisingTV Commercials 21-40 seconds
- Art DirectionArt Direction for Film Advertising
- Film AdvertisingTactical Film Advertising
Country
- United States
Client
- The New York Times
Chairman
- David Droga
Chief Creative Officer
- Neil Heymann
Executive Creative Director
- Tim Gordon
Group Creative Director
- Laurie Howell
- Toby Treyer-Evan
Associate Creative Director
- Leilanni Todd
- Lauren Ferreira
Associate Design Director
- Jen Lally
Chief Creation Officeer
- Sally-Ann Dale
Director of Film Producttion
- Jesse Brihn
Associate Director
- Ruben Mercadal
Senior Producer
- Topher Cochrane
Producer
- Holly Fisher
Music Supervisor
- Mike Ladan
Senior Business Affairs Manager
- Ann Marie Turbitt
Chief Strategy Officer
- Jonny Bauer
Strategic Director
- Nick Maschmeyer
Group Communications Strategy Director
- Samantha Deevy
Communications Strategy Director
- Hillary Fink
Group Account Drector
- Courtney Russell
Account Director
- Ola Abayomi
Account Supervisor
- Tehjal Suri
Project Manager
- Theresa Ganchorre
Junior Project Manager
- Amanda Cohen
Editorial
- Rock, Paper, Scissors
Sound Design
- Wave Studios, NY
Advertising Agency
- Droga5 New York
The New York Times has a history of providing unparalleled coverage on gender in sports. When 2019 saw female athletes fighting a public battle for equality, it used the US Open as a backdrop to demonstrate how its journalism has been there at every step. This film takes 50 years of archival headlines and shows how hard women had to fight to level the playing field. As the rally unfolds, each word brings viewers through the years. The sound design mimics the setbacks and breakthroughs, bringing you to the headlines of the present day. Online, readers got a deeper look into the featured article.