History Blocks
One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive by rebuilding them in Minecraft.
- EntertainmentGames
- Art DirectionArt Direction for In-Game Advertising
- Art DirectionArt Direction for Branded Apps & Games
- BrandingDigital Brand Expression
- ImpactDesign/Not for Profits
- MediaUse of Digital
- DigitalBranded Apps & Games
Country
- Brazil
Production Company
- Hungry Man Sao Paulo
Client
- Unesco
Chief Creative Officer
- Sergio Gordilho
Art Director
- Sergio Gordilho
- Adriana Barreto
- Rick Garcia
Special Projects Producer
- Julia Newman
- Fernando Alonso
- Isabela Levy
Director of Corporate Social Responsibility
- Raphael Vandystadt
Content Director
- Filipe Botton
PR
- Fabiana Antacli
- Debora Bacaltchuk
- Carina Miranda
Planning
- Rodrigo Maroni
- Rafael Camilo
Agency Producer
- Mariana Hermeto
- Rodrigo Ferrari
- Tais Olhiara
Film Director
- Fabio Pinheiro
Director of Photography
- Thiago Beck
Post Producing Company
- Asteroide Filmes
Sound Production
- Punch Audio
Executive Creative Director
- Sophie Schonburg
Head of Art
- Bruno Valenca
Copywriter
- Felipe Duarte
- Juliana Leite
- Raphael Vandystadt
- Daniel Ogawa
Special Projects Director
- Monique Lopes Lima
Special Projects Manager
- Fernanda Segura
- Juliana Leite
Advertising Agency
- Africa
One of UNESCO’s tasks is to protect the cultural heritage of all people around the world. Sadly, that is not always possible. Because of wars and armed conflicts, hundreds of monuments are being destroyed. Whether as collateral damage or as direct targets of cultural cleansing, they are being reduced to rubble – and so is our heritage. These historic places are now in danger of being left out of history. Some might never be reconstructed, and we may never be able to set foot in them again. With this in mind, we set out to keep the legacies of these endangered and destroyed heritage sites alive by rebuilding them in Minecraft.