Web of Infamy
This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to.
- Art DirectionArt Direction for Display & Social Advertising
Country
- United States
Client
- Diageo
Global Senior Vice President
- Stephen O'Kelly
Global Marketing Director
- Neil Shah
Executive Creative Director
- Justine Armour
Creative Director
- Hugo Bierschenk
- Guy Featherstone
- Dean Woodhouse
Art Director
- Brad Simon
Junior Art Director
- Jon Krippahne
Junior Copywriter
- Justin Joo
Design Director
- Guy Featherstone
Senior Designer
- Brad Simon
Photographer
- Aline Gontar
- Artem Nadyozhin
Illustrator
- Ben Hasler
Group Production Director
- Ryan Chong
Integrated Producer
- Connor Gomez
Film Producer
- Jonny Weiss
Group Account Director
- Diana Gonzalez
Account Manager
- Kamran Gossieaux
Executive Strategy Director
- Tim Jones
Group Comms Director
- Gregg Hirschorn
Communication Director
- Emily Kearns
Strategy Director
- Saeid Vahidi
Sr. PAL Manager
- Elsa Mitsoglou
PAL Coordinator
- Jennifer Sefa-Boakye
Senior Project Manager
- Juliana Orozco
Advertising Agency
- 72andSunny New York
This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to.
