The Small Escape
These days cars are criticised more than ever before, making it a challenging time for BMW. So in line with the 30th anniversary of the Berlin Wall’s fall, it told a true story of freedom, ingenuity and engineering skill. At the heart of the campaign is The Small Escape – a short film about a man who successfully smuggled an escapee across the inner German border, hidden in his tiny BMW Isetta. With a faithful East Berlin setting the short film takes the audience back to the year 1963. It gained more than 40 million views through all media across many countries worldwide.
- DirectionFilm Advertising
- CinematographyFilm Advertising
- Art DirectionArt Direction for Film Advertising
Country
- Germany
Client
- Daniela Sykes
- Ann-Kathrin Raabe
- Jens Thiemer
- BMW
Production Company
- Tempomedia Filmproduktion
- Pioneer Productions
Executive Creative Director
- Thim Wagner
- Max Lederer
Managing Director
- Andreas Ernst
Group Creative Director
- David Leinweber
Client Service Director
- Jan Anderßen
Head of TV Production
- Florian Panier
Director
- Alex Feil
Director of Photography
- Khalid Mohtaseb
Production Designer
- Erwin Prib
Executive Producer
- Vera Portz
Producer
- Birgit Damen
Production Manager
- Emely Sudhaus
Post Producing Company
- Spellwork Pictures
- Whitehouse Post
Casting Agency
- Playground Casting
- AH Casting
Score Composition
- 2WEI
- Woodwork Music
Senior Project Manager
- Yannick Schreiber
Advertising Agency
- Jung von Matt
These days cars are criticised more than ever before, making it a challenging time for BMW. So in line with the 30th anniversary of the Berlin Wall’s fall, it told a true story of freedom, ingenuity and engineering skill. At the heart of the campaign is The Small Escape – a short film about a man who successfully smuggled an escapee across the inner German border, hidden in his tiny BMW Isetta. With a faithful East Berlin setting the short film takes the audience back to the year 1963. It gained more than 40 million views through all media across many countries worldwide.