Infamous Since 1864
Every brand has secrets in their past they’d rather not reveal, but oftentimes this is part of what makes them unique. So, facing a crowded vodka market, 72andSunny New York did the most mischievous thing they could think of. They told the cold, hard truth. This global campaign told the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade’s long decline in Smirnoff sales, leading to growth for the first time in 10 years.
- Art DirectionArt Direction for Film Advertising
- Sound Design & Use of MusicAdapted Music
Country
- United States
Production Company
- MJZ New York
Client
- Diageo
Advertising Agency
- 72andSunny New York
Every brand has secrets in their past they’d rather not reveal, but oftentimes this is part of what makes them unique. So, facing a crowded vodka market, 72andSunny New York did the most mischievous thing they could think of. They told the cold, hard truth. This global campaign told the story of deception, revolution, exile, and resurrection, of deliciously mischievous characters and original concoctions. It helped reverse a decade’s long decline in Smirnoff sales, leading to growth for the first time in 10 years.