The Smoothest Burger
Labelling the EggMcMuffin The Smoothest Burger was an opportunity to create a new advertising language – one that is more modern, more fresh, closer to the digital generation, and able to properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that best fit the product qualities: satisfying animations. They produced fifteen 3D Egg McMuffin Satisfying videos, and created a website to host them, as well as using them for social media communication.
- Graphic DesignDigital Platforms & Websites
- Art DirectionArt Direction for Websites
Country
- France
Client
- McDonald's
- McDonald
Production Company
- DAN Paris
Chief Creative Officer
- Benjamin Marchal
- Faustin Claverie
Senior Digital Art Director
- Nicolas Barrès
Developer
- Kamal Zitouni
3D Artist
- Matthieu Braccini
Digital Producer
- Line Georges
- Pierre Rebourseau
Marketing Director
- Maurizio Biondi
Senior Marketing Manager
- Clémence Arnaud
Product Manager
- Floriane Triacca
Managing Director
- Luc Bourgery
Executive Director
- Marc Fraissinet
Account Director
- Agathe Bruneau
Account Executive
- Priscilla Vaudevire
Creative Agency
- TBWA\Paris
Digital Agency
- DAN Paris
Advertising Agency
- TBWA\Paris
- TBWA\PARIS
Labelling the EggMcMuffin The Smoothest Burger was an opportunity to create a new advertising language – one that is more modern, more fresh, closer to the digital generation, and able to properly convey this idea of softness. To do so, TBWA\Paris drew inspiration from the internet trend that best fit the product qualities: satisfying animations. They produced fifteen 3D Egg McMuffin Satisfying videos, and created a website to host them, as well as using them for social media communication.
