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D&AD Annual 2020

Hot & Spicy (Season 2)
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  • Press & OutdoorPoster Advertising Campaigns
  • Press & OutdoorPress Advertising Campaigns
  • Art DirectionArt Direction for Outdoor Advertising

Country

  • Hong Kong

Production Company

  • Illusion CGI Bangkok

Client

  • KFC

Chief Creative Officer

  • Reed Collins

Executive Creative Director

  • John Koay
  • Matthew Nisbet

Creative Director

  • Jim Fong
  • Kai Fung Chan

Art Director

  • John Koay

Executive Group Director

  • Iris Liu

Account Director

  • Rita Lam

Account Executive

  • Ervan Luk

Advertising Agency

  • Ogilvy Hong Kong

KFC’s fried chicken and TV are a match made in heaven. So each of these executions is inspired by a TV show that features explosive action, with fried chicken seamlessly replacing the fireballs. Consumers could then binge on freshly delivered Hot & Spicy while also binging on the latest release of their favourite series.