Ad-within-an-ad-within-an-ad
To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday.
- PRUse of Talent & Influencers
- PRUse of Digital & Social Media
Country
- United Kingdom
Client
- Samsung
Chief Creative Officer
- Richard Brim
- Jesse Coulter
Vice President of Marketing & Sales
- Grace Dolan
Director of Marketing
- Brian Choi
Director of Brand Creative Marketing
- Jinnie Kim
Marketing Manager
- Nicole Murakami
- Chris Park
Head of Global Partner Marketing
- Barry Smyth
Head of Partner Marketing
- Mango Herran
Partner Marketing
- Kate Behne
- Florencia Mosquera
Global Brand Partnerships
- Rachael Pfaff
Senior Brand Manager
- Adrian Molina
Executive Creative Director
- David Brown
- Daniel Bonder
Creative Director
- Jordy Molloy
- Toby Kennedy
Copywriter
- Toby Kennedy
Art Director
- Jordy Molloy
Managing Director
- James Rowe
Agency Head of Production
- Victoria Bennett
Agency Producer
- Sandra Hagblom
Group Strategy Director
- Stuart Harrison
Group Account Director
- Lily Waters
Account Director
- Jasmine Jabbour
Account Supervisor
- Erin Brogan
Account Executive
- Sophie Jacoel
Head of Design
- Mitch Horton
Media Agency
- Starcom
Production Company
- Escape Velocity
- Maximum Effort
Executive Producer
- Alec Eskander
Head of Production
- Scott Wickham
Line Producer
- Jy-Ah Min
Production Supervisor
- Valeria Lopez
Director
- Bryan Rowland
Post-Production Company
- Method Studios
Executive Producer (Post)
- Graham Dunglingson
Colour
- Company 3 NY
Audio Post Production
- Wave Studios
Advertising Agency
- adam&eveDDB
To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday.