Dracula – Special Build
With so many incarnations of the horror icon already out there on film and TV, BBC Creative wanted UK audiences to engage with the Dracula legend in a really surprising way. So it created a special build poster using light and shadow to bring the out of home campaign to life, like the count himself, as night fell. It engaged viewers online with a 10-second time lapse of the transformation at sunset, which drove the online conversation pointing viewers towards the show.
- Press & OutdoorExisting Sites Poster Advertising
Country
- United Kingdom
Client
- BBC
Production Company
- BBC Creative
- Kalua Creative
Executive Creative Director
- Helen Rhodes
- Laurent Simon
Creative
- Dominic Lea
- James Fairfield
- Mathew Rees
- Reuben Dangoor
- Vikki Stephenson
Marketing Manager
- Faye Jones
Creative Director
- Ashley Temple
Advertising Agency
- BBC Creative
Design Agency
- BBC Creative
Head of Planning
- Michael Lean
Design Lead
- Olly Harnett
Audio Engineer
- Lewis Clark
Picture Editor
- Victoria Dalton
Producer
- Ivana Bohuslavova
- Sophie Knott
Project Manager
- Astrid Reiner
Planner
- Sam Pavey
Designer
- Geraint Williams
- Amir Saidani
- Johnny Ace
- Kieran Ahmed
Editor
- Chris Knox
- Thomas Ioannou
Marketing Executive
- Lucy Hodson
Media Planning Manager
- Marc Jones
Campaign Coordinator
- Gemma Threlfall
Social Media Executive
- Emily Mitchinson
With so many incarnations of the horror icon already out there on film and TV, BBC Creative wanted UK audiences to engage with the Dracula legend in a really surprising way. So it created a special build poster using light and shadow to bring the out of home campaign to life, like the count himself, as night fell. It engaged viewers online with a 10-second time lapse of the transformation at sunset, which drove the online conversation pointing viewers towards the show.