Human Clock
McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
- Press & OutdoorPoster Advertising Campaigns
- Press & OutdoorPress Advertising Campaigns
Country
- Canada
Client
- McDonald's
Production Company
- Leo Burnett Toronto
Advertising Agency
- Leo Burnett Toronto
- Leo Burnett Vietnam
Design Agency
- Leo Burnett Toronto
President/CEO
- Lukasz Roszczyc
- Ben Tarr
Chief Creative Officer
- Judy John
- Lisa Greenberg
Executive Creative Director
- Anthony Chelvanathan
- Paolo Garcia
- Steve Persico
Creative Director
- Jeremy Lim
- Anthony Chelvanathan
- Chandu Rajapreyar
Art Director
- Natee Likitsuwankool
- Daniel Tingcungco
Copywriter
- Appanna Chetranda
- Nghi Vo
Illustrator
- Natee Likitsuwankool
General Manager
- Kate Bayona-Garcia
General Manager Starcom
- Vineeth Dhruvan
Account Director
- Thuy Pham
Account Executive
- Long Le
- Loc Dinh
Media Planner
- Ha Vu
Director of Print Production and Studio
- Gord Cathmoir
Client Service Director
- Nguyen Tri Hieu
Studio Team
- Quoc Nguyen
- Thuy Tran
- Shahid Qureshi
- Ian Mccartney
Retoucher
- Simon Tuckett
Editor
- Dan Purdy
McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
