Nakagin Capsule Business Card
Nakagin Capsule Tower is representative of the Metabolism architectural movement, with the building capable of adding capsules (rooms). Despite being shortlisted as a World Heritage site, the iconic structure is in danger of demolition. As part of the Nakagin preservation movement, Dentsu Inc converted business cards into a communication tool that enables a firsthand experience of the unique identity of this Metabolist structure. Depicting a different lifestyle in each capsule, they expressed the spirit of Nakagin Capsule Tower through its residents.
- Graphic DesignStationery
- BrandingBrand Expression in Print
- IllustrationPrinted Materials
Country
- Japan
Client
- Nakagin Capsule Tower Preservation and Restoration Project
Production Company
- SHOEI
Creative Director
- Naoki Tanaka
Art Director
- Yusuke Koyanagi
- Takahiro Ohnishi
Designer
- Takahiro Ohnishi
Photographer
- Keita Hayashi
Creative Technologist
- Shintaro Murakami
Print Producer
- Shunichi Yamashita
Copywriter
- Risako Kawashima
Advertising Agency
- Dentsu Tokyo
Design Agency
- Taki Corporation
Nakagin Capsule Tower is representative of the Metabolism architectural movement, with the building capable of adding capsules (rooms). Despite being shortlisted as a World Heritage site, the iconic structure is in danger of demolition. As part of the Nakagin preservation movement, Dentsu Inc converted business cards into a communication tool that enables a firsthand experience of the unique identity of this Metabolist structure. Depicting a different lifestyle in each capsule, they expressed the spirit of Nakagin Capsule Tower through its residents.
