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D&AD Annual 2020

Diversity in Disaster Preparation
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  • IllustrationPosters

Country

  • Japan

Client

  • Yahoo!

Communication Planner

  • Naoto Shigemasa

Advertising Agency

  • Dentsu Tokyo

Design Company

  • ADBRAIN Inc.
  • J.C.SPARK Inc.

PR Agency

  • Platinum, Inc.
  • INITIAL INC.

Digital Agency

  • Dentsu Isobar Inc.

Film Direction

  • SONO PRONTO Inc.

Exhibition Design

  • beatnik inc.

English Copywriter

  • Soli Consultants inc.

Executive Creative Director

  • Yasuharu Sasaki

Senior Creative Director

  • Susumu Namikawa

Creative Director

  • Taishi Iwaki

Copywriter

  • Mariko Fukuoka

Art Director

  • Hiromi Uzaki

Social Media Specialist

  • Yoshifumi Sato

Data Strategist

  • Shunji Morita

Activation Planner

  • Moe Hosokawa

Account Executive

  • Koji Nakagawa
  • Yoshimi Takimura
  • Kenichi Hara

Production

  • TYO Inc.

Digital Production

  • AID-DCC Inc.

Event Production

  • TOW Co.,Ltd.

Yahoo! Japan has been implementing measures to support reconstruction of the areas affected by the Great East Japan Earthquake on March 11, 2011. Search data is used to present a new way of disaster prevention, in a way that makes it easy for people to be interested, and raises awareness among people that aren’t aware of disaster prevention.