Generation Lockdown
In 95% of public schools in the United States children practice lockdown drills in case a gunman attacks. March For Our Lives created a film to force every parent and politician in the country to confront this terrifying and often-overlooked effect of gun culture. There are no tricks. Nothing is exaggerated. March For Our Lives simply presented the truth and asked a real student to take the lessons she learned at school and share them with adults in a real workplace. The film earned 50 million+ views in a month. It was shared by several presidential candidates and was played during a hearing in Congress.
- EntertainmentUse of Micro-Talent/Influencers
- DirectDirect Response/Film
- PRPublic Affairs Campaign
- PRIn-Market Campaign
- MediaUse of Micro-Talent/Influencers
Country
- United States
Client
- March For Our Lives
Production Company
- Hungry Man New York
Advertising Agency
- McCann New York
In 95% of public schools in the United States children practice lockdown drills in case a gunman attacks. March For Our Lives created a film to force every parent and politician in the country to confront this terrifying and often-overlooked effect of gun culture. There are no tricks. Nothing is exaggerated. March For Our Lives simply presented the truth and asked a real student to take the lessons she learned at school and share them with adults in a real workplace. The film earned 50 million+ views in a month. It was shared by several presidential candidates and was played during a hearing in Congress.