Faroe Islands - Closed for maintenance
Tourism is becoming a problem in many places in the world. But in The Faroe Islands, Mensch & Sansir found a simple yet effective solution. The Faroese Prime Minister announced that the country would be 'closed for maintenance’ to tourists for a whole weekend in April. Instead, volunteers were invited to come and help maintain and restore the islands. It became a global news story, and within four days people from all over the world signed up to help as volunteers and to work side by side with the locals.
- PRUse of Events & Stunts
Country
- Denmark
Client
- Visit Faroe Islands
Advertising Agency
- Mensch & Sanser
Tourism is becoming a problem in many places in the world. But in The Faroe Islands, Mensch & Sansir found a simple yet effective solution. The Faroese Prime Minister announced that the country would be 'closed for maintenance’ to tourists for a whole weekend in April. Instead, volunteers were invited to come and help maintain and restore the islands. It became a global news story, and within four days people from all over the world signed up to help as volunteers and to work side by side with the locals.