Second Chances
Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.
- PRLow Budget Campaigns
- MediaUse of Events & Stunts
- DirectDirect Response/Ambient
- PRPublic Affairs Campaign
Country
- United States
Client
- Donate Life California
Production Company
- Craft New York
President
- Ingrid Ortero-Smart
Chief Creative Officer
- Josh Stein
- Elias Weinstock
- Eric Silver
Executive Design Director
- Marco Muñoz
Creative Director
- Fernando Poblete
Senior Copywriter
- Christian Mondragon
Copywriter
- Kristen Scharf
Senior Art Director
- Ramon Gonzales
Executive Creative Director
- Nir Refuah
Chief of Production
- Nathy Aviram
Design Director
- George Katz
Executive Producer
- Jacqueline Bellmore
- Dave Herman
Producer
- Olia Dallimore
Production
- Circle Productions
- Craft New York
Direction
- D'Avant-Garde Media
Post Production Company
- TruLove Post
Sound Design
- 4K
Music
- JSM Music
Editing
- Saints Editorial
Advertising Agency
- Casanova//McCann
- McCann Canada
- McCann New York
Organ donation is the ultimate gift a human can give, but only half of Americans register to become a donor despite 95% believing in its importance. To counter this, Second Chances was created to reward an organ donor’s generosity.