Eternal Run
ASICS needed to launch the Glideride running shoe, drive fame and enhance perception of the brand for high-performance running. Sports brands are celebrating whoever crosses the finish line first, while runners obsess over that next line. But ASICS holds a longer term view of running... What if the finish line actually holds us back from reaching our true potential? Introducing Eternal Run: The world’s first race without a finish line.
- PRUse of Events & Stunts
Country
- United Kingdom
Client
- ASICS
Production Company
- Unit 9 London
Chief Content Officer
- Mattias Ronge
Chief Creative Director
- Jamie Cordwell
Associate Creative Director
- Thiago Campos
- Oddbjorn Stensrud
Chief Creative Officer
- Stefan Ronge
Associate Director
- Kirsten Mackenzie
Senior Executive Director
- Nick Parnell
Director
- Jonathan Halliwell
Head of Planning
- Jay Gallagher
Junior Planner
- Oliver van den Bent
Executive Producer
- Lucy Hackman
Production Assistant
- Nadia Amico
Senior Account Executive
- James Foggin
Designer
- Steve Malkerty
Senior Manager Communications
- Brian Kiefer
Managing Director
- Lisa Kovitz
Advertising Agency
- Edelman UK
ASICS needed to launch the Glideride running shoe, drive fame and enhance perception of the brand for high-performance running. Sports brands are celebrating whoever crosses the finish line first, while runners obsess over that next line. But ASICS holds a longer term view of running... What if the finish line actually holds us back from reaching our true potential? Introducing Eternal Run: The world’s first race without a finish line.
Comment from D&AD Community
So pure, so simple, so focused on the unique benefits of the product, this campaign inspired an audience for whom running is a passion. The resulting uplift in brand loyalty and sales was as awe-inspiring as the race itself.
— Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn