Rocky Mountain High Cheeseburger Delight
To help Carl’s Jr. regain its previously held position as the provocative, innovative, foil to the more traditional fast food options, Arnold Worldwide created the Rocky Mountain High Cheeseburger Delight – America’s first CBD-infused burger. It was available for only one day – 4/20, a day known for celebrating all things cannabis culture, and in one market ‚ Denver CO, which is known as a trailblazer in the cannabis movement. It created historically high levels of buzz for the brand on the day, and re-staked its claim as the edgy, innovative, fast food brand.
- PRLow Budget Campaigns
Country
- United States
Client
- Carl's Jr
PR Agency
- LaForce PR
Chief Creative Officer
- Icaro Doria
Executive Creative Director
- James Bray
- Max Geraldo
- Fred Saldanha
Creative Director
- Guilherme Rácz
- Lucas Casão
- Sam Mullins
- Justin Galvin
Art Director
- Rafael Beretta
- Brunno Cortez
- Cristin Barth
- Ashley Herrin
Copywriter
- Clark Chamberlin
Executive Producer
- Zamile Vilazaki
Print Producer
- Jim Spadafora
Marketing Director
- Gail Felcher
- Jordan Colleran
Advertising Agency
- Arnold Worldwide
To help Carl’s Jr. regain its previously held position as the provocative, innovative, foil to the more traditional fast food options, Arnold Worldwide created the Rocky Mountain High Cheeseburger Delight – America’s first CBD-infused burger. It was available for only one day – 4/20, a day known for celebrating all things cannabis culture, and in one market ‚ Denver CO, which is known as a trailblazer in the cannabis movement. It created historically high levels of buzz for the brand on the day, and re-staked its claim as the edgy, innovative, fast food brand.