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D&AD Annual 2020

Mothers Smile Strong
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Country

  • United Arab Emirates

Client

  • Colgate

Global Chief Creative Officer

  • Debbi Vandeven
  • Fred Saldanha

Chief Creative Officer

  • Kalpesh Patankar

Art Director

  • Kalpesh Patankar
  • Kapil Bhimekar

Copywriter

  • Miranda Fernando

Photographer

  • Belle Verdiglione

Managing Director

  • Rob Carter

Brand Manager

  • Shilpa Nayak

Account Director

  • Eleanor Savouret

Client Services Director

  • Nora Ferneine

Advertising Agency

  • VMLY&R Dubai

The birth of your baby is likely to be one of the most important events in your life. Whether you have a scheduled caesarean or free birth, it is a precious moment of your baby's journey into this world. These seconds unpack happiness in its most unadulterated form. This happiness hides behind the strength of a women as she gives birth. Colgate has always stood for smiles, but for the first time wanted to capture these rare inner smiles of strength.