The Leica Bauhaus Workshops
To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
- PhotographyFine Art & Conceptual
- Graphic DesignPosters
Country
- United States
Client
- Leica
Chief Creative Officer
- Sean McBride
- Icaro Doria
Executive Creative Director
- Max Geraldo
- Fred Saldanha
Creative Director
- Guilherme Rácz
- Lucas Casão
Art Director
- Rafael Beretta
Copywriter
- Vinicius Fernandes
Producer
- Nicole Hollis-Vitale
Print Producer
- Jim Spadafora
- Vicki Shaughnessy
Photographer
- Jonathan Walley
Sculptor
- Marcio José Calvo
Illustrator
- Andreza Racz
- Paula Padilha
Advertising Agency
- Arnold Worldwide
To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
