Absolut – Pride 2019
Pride has become a significant event in the advertising calendar, but while many brands have jumped on the rainbow bandwagon, Absolut’s been there from the very start. So, for the 50th anniversary of Pride, BBH showed the 50 years it took us to get here – bringing together LGBTQ activists and legends from every decade, set on San Fran’s sacred Castro street and shot by LGBTQ icon David LaChapelle. The campaign showed the history of the moment while telling individual stories from the community in one groundbreaking piece of art.
- PhotographyPortraits
Country
- United Kingdom
Production Company
- Black Sheep Studios
Client
- Absolut
Creative Director
- Lambros Charalambous
- Felipe Guimaraes
Creative
- Vinny Olimpio
Business Lead
- Paisley Wright
Account Director
- David White
Account Manager
- Ciara Mckenna
Strategic Director
- Melanie Arrow
Producer
- Coleen Haynes
- Lauren Daniels
Assistant Producer
- Jen Wood
Photographer
- David LaChapelle
- Kirby Gladstein
Executive Producer
- Steven Pranica
Post Production
- Hennadly Kvasov
Advertising Agency
- BBH London
Design Agency
- BBH
Pride has become a significant event in the advertising calendar, but while many brands have jumped on the rainbow bandwagon, Absolut’s been there from the very start. So, for the 50th anniversary of Pride, BBH showed the 50 years it took us to get here – bringing together LGBTQ activists and legends from every decade, set on San Fran’s sacred Castro street and shot by LGBTQ icon David LaChapelle. The campaign showed the history of the moment while telling individual stories from the community in one groundbreaking piece of art.