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D&AD Annual 2020

Hair Calligraphy and Painting
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  • PhotographyStill Life & Studio
  • Graphic DesignPosters

Country

  • Japan

Client

  • NICCA CHEMICAL

Production Company

  • Shin-Qoo lab.

Art Director

  • Yoshio Kinoshita

Photographer

  • Rui Mayumi

Creative Director

  • Yoshio Kinoshita
  • Miki Kobayashi

Designer

  • Yoshio Kinoshita

Copywriter

  • Miki Kobayashi

Producer

  • Hiroshi Hasegawa

Hair Stylist

  • Kuniko Nakazawa

Retoucher

  • Tomohiro Koyama

Printing Director

  • Katsumi Kumakura
  • Noritaka Kuroda

Printing Producer

  • Hirokazu Okada

Photo Production

  • NOIR

Production

  • Shin-Qoo lab.
  • AZLINK.

Printing Company

  • Yamada Photo Process

Advertising Agency

  • Dentsu West Japan

Design Agency

  • Dentsu West Japan

Eral’s philosophy is that healthy beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. Hair Calligraphy and Painting encourages people to think about this with various visuals that include a message hidden in the midst of the hair.