Open Late
To live at the rhythm of its customers, McDonald's stays open after midnight in summer. This campaign depicts the iconic arches on top of pop and retro buildings.
- PhotographyArchitecture & Structure
Country
- France
Client
- McDonald's
Creative Agency
- TBWA\Paris
Chief Creative Officer
- Benjamin Marchal
- Faustin Claverie
Creative
- Lena Monceau
- Julia Deshayes
Art Buyer
- Carine Galluffo
Photographer
- Aurelien Chauvaud
Photo Production
- Magenta 95
Senior Vice President of Marketing
- Xavier Royaux
Marketing Director
- José Jacinto
Senior Marketing Manager
- Benoit Kolb
Advertising Manager
- Charles Gourmelon
Deputy Managing Director
- Jonathan Serog
Agency Account Director
- Julie Montagné
Account Executive
- Alisson Plachier-Juhel
- Marine Letourneur
Advertising Agency
- TBWA\Paris
To live at the rhythm of its customers, McDonald's stays open after midnight in summer. This campaign depicts the iconic arches on top of pop and retro buildings.
