Quit for Your Pets
Smokers are well versed on the harmful effects of cigarettes. While this is well understood, quitting for good can feel impossible and take several attempts, with smokers becoming desensitised to messaging over time. The challenge was to deliver a message that smokers couldn't ignore. So, YoungShand showed them what their habit does to an unexpected member of their family - their pet. NZ has one of the highest rates of pet ownership in the world. It's this special connection that the campaign centres around, educating smokers that when you smoke around pets, they're twice as likely to get cancer.
- DirectDirect Response/Film
Country
- New Zealand
Client
- Health Promotion Agency
Creative Director
- Anne Boothroyd
- Scott Maddox
Copywriter
- Erin Mattingly
Art Director
- Jack Wadham
Group Account Director
- Ben Hopkinson
Client Service Director
- Emma Dalton
Advertising Agency
- YoungShand
Design Agency
- YoungShand
Smokers are well versed on the harmful effects of cigarettes. While this is well understood, quitting for good can feel impossible and take several attempts, with smokers becoming desensitised to messaging over time. The challenge was to deliver a message that smokers couldn't ignore. So, YoungShand showed them what their habit does to an unexpected member of their family - their pet. NZ has one of the highest rates of pet ownership in the world. It's this special connection that the campaign centres around, educating smokers that when you smoke around pets, they're twice as likely to get cancer.